Tourism is a driver of inclusive economic growth and sustainable development, a cross-cutting with a high impact on the promotion of social welfare, with the aim of boosting the achievement of the United Nations Sustainable Development Goals.
With continuous growth in the last decade, tourism generates approximately 1 out of 10 jobs and accounts for 10.2% of world GDP. Tourism and sports are two forces that lead to a conjunction that allows contact between different countries and different social groups.
The undoubted influence of sports in the decision to visit a destination and the growing demand for tourism have made this area one of the segments with the greatest development opportunities attracting growing interest on the part of governments. Sports & Tourism maintains as one of the most dynamic and creative segments of tourism allowing different nations to outstand globally.
Sports & Tourism stimulates entrepreneurship and the generation of new companies and organizations that necessarily affect other industries transversally and fosters values such as:
Sustainability based on maintaining a balance between economic growth, sports and innovation.
Cooperation, solidarity and unity amongst all actors that belong to sports and tourism sector.
Authenticity by highlighting local sports and cultural values.
Sports & Tourism is in itself, a stimulus to creativity, innovation and sustainable growth where startups with disruptive and open visions can propose new future scenarios that have a positive and transversal impact on various sectors so that they can collaborate and contribute to the United Nations Sustainable Development Goals.
20 selected start-ups will be shortlisted by a panel of international experts and stakeholders from the Sports & Tourism sectors (public and private sector, academia and civil society)
Validate and test
The 5 finalist start-ups will have the opportunity to pitch their idea to a panel of experts, governments, industry leaders and international investors who will attend the Mobile World Congress (MWC) to be held in Barcelona on 25-28 February 2019.
Pitch and connect
The winning company will have the possibility to make its mark on the international stage and increase the impact of its start-up with the help of FC Barcelona experts with a customized mentoring programme and the possibility of participating Barça Innovation HUB.
Accelerate and incubate
The winning company will have the opportunity to design a pilot project with FC Barcelona and implement it with the help of its network.
Implement an international pilot project
How do we evaluate projects?
The projects must be aligned with the Sustainable Development Goals established by the United Nations and the introduction or adaptation of digital and technological elements, and focused on one (or several) of the following areas:
Destination management or private management of solutions/products/services developed around Sports as Inclusive Tourism products.
Supply-side configuration seeking balance between sustainable development and the profitability of the project, maximizing the positive impacts on the community and environment.
Connection with the market and the user experience in all phases of the trip.
New ways to use technology resources in sports and its involvement in developing Smart Cities.
The projects will be evaluated on the following criteria:
Innovation and disruptiveness
We are looking for startups with a project/product/service proposal that will disrupt the sector by introducing new concepts not yet identified in the gastronomic tourism industry
Potential impact and scalability
We are looking for startups with a sound business model that has the potential for scalability in another environment/market/region making it feasible to increase and grow its social, technological and economic impact.
Initially validated or tested business model
We are looking for startups in growth or seed stages that have tested their idea and have a Minimum Viable Product (MVP) tested in a real market.
Suitable and committed team
We are looking for startups that have an entrepreneurial team suited to the needs and characteristics of the project, with high motivation, interest and commitment to its development.
We are looking for startups that have experience in the co-development of products/services and interest in accessing collaborations with partners in the sector.
Sustainability in the value proposition
We are looking for startups that integrate sustainability into the business model of the project, taking special care of the relationship between culture, heritage, gastronomy, tourism and economic growth.
Technological or digital component
We are looking for startups in which a technological or digital component is embedded in the business model.
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
Barça Innovation Hub is a worldwide center for sports knowledge and innovation that counts with the participation of professionals and world leaders who work to create and share new technologies, processes and experiences that may add value not just to sports but to different sectors promoting an ecosystem around the world of sports endorsed by sports organizations, investigation centers, universities, entrepreneurs and start-ups.